Projects / Copywriting & Content Creation
Dr. Kafa - Healthcare Brand Storytelling & Content
Built a unified content strategy for Dr. Kafa's podcast launch and Arami Women's Health - across video, graphics, and copy.
About the Client
Dr. Kafa (Kafa Lee) is a GP specialising in women's health and the founder of Arami Women's Health - a premium practice in Collingwood, Melbourne. At the time of engagement, her personal brand and business were running in parallel without a unified online presence. Social Star was brought in to build a visible, consistent, scalable content strategy across both brands, coinciding with the launch of her new podcast, 'Fiercely Well.'
The Challenge
Medical content often feels cold and intimidating. The brief called for humanising two healthcare brands and building emotional connection without losing professional credibility - while establishing a fresh, unified voice across Dr. Kafa's personal brand and Arami Women's Health.
What I Did
- Dr. Kafa 'Fiercely Well' podcast teaser - video + caption
- Arami Clinic upcoming post - graphic + caption
- 3 Personal Blog Instagram carousels (graphic only)
- 2 Business Blog Instagram carousels (graphic only)
- 2 Business Blog Instagram posts (graphic only)
- 1 Internal post (graphic only)
The Work
Some work across Dr. Kafa's personal brand and Arami Women's Health. Cycle through the carousels, press play on the podcast teaser, or tap a caption to read the copy.
