About

Hi, I'm Khánh Ly Đinh - you can call me Kaylee! 👋

Plot twist: I started out coding in Computer Science… and somewhere along the way, fell head over heels for storytelling instead.

At my core, I believe great marketing is where data meets creativity. My Computer Science degree from City University of Hong Kong taught me how to think analytically, work with data, and understand technology. My Master of Management (Marketing) from The University of Melbourne - where I graduated on the Dean's Honours List, top 3% - taught me strategy, consumer behaviour, and brand building.

What I love most is creating content that actually connects. I've grown a personal fashion Instagram to 180K followers, driven 6.56M impressions for a podcast launch, and produced videos that generated 13x higher engagement than standard content.

I've worked agency-side managing diverse client portfolios, created content for healthcare brands, organised community events at Student Village Melbourne, and built strategies from the ground up. I bring both creative vision and analytical rigour to everything I do.

I'm based in Ho Chi Minh City, Vietnam - a market I'm deeply connected to and excited to keep building in.

+ Looking for a team that wants a marketer who can code, create, and keep it cute :3

180K
Instagram Followers
6.56M
Impressions
14K
YouTube Subs, 1 Month
13x
Higher Engagement
Top 3%
Dean's Honours List

Work History

Experience

Feb 2026 - Aug 2026

Marketing Intern

Social Star - Melbourne

  • Podcast marketing (Ankita Sareen):
    • Coordinated guest research and outreach; advised on hooks, episode length, and thumbnails.
    • Wrote and scheduled 186 posts across 6 social media platforms via GoHighLevel, plus YouTube descriptions and timestamps for 5 episodes.
    • Grew Instagram 0 to 4.3K and YouTube 0 to 14K subscribers in 1 month; drove 6.56M impressions across 202 posts over 3 months.
  • Healthcare content (Dr. Kafa / Arami Clinic):
    • Wrote captions, created video content, and designed graphics for a podcast launch and clinic reveal.
    • Created graphics for 9 additional posts (carousels, blog posts, and internal content).
  • Social media scheduling: Managed GoHighLevel scheduling for 10 posts for BRI Aus on Facebook and LinkedIn.
  • Video production:
    • Prepared a run sheet for an 8-reel shoot and edited 8 raw videos for GI Health.
    • Scripted, filmed, and edited 2 reels for Social Star's own Instagram.

Dec 2025 - Aug 2026

Residential Assistant - Social Media Team

Student Village Melbourne - Melbourne

  • Organised weekly community workshops (matcha cookie baking, jewellery making, polymer clay, tote bag painting, wine glass painting, paint and sip, kimbap workshop, and more).
  • Planned, filmed, and edited 6 social media reels to promote the student community.

Dec 2025 - Feb 2026

Marketing Intern

Programmed - Melbourne

  • Initiated the "People of Programmed" video series: produced 39 short-form videos that drove 3x more views and 13x higher engagement than standard organic content.
  • Produced 6 long-form interview videos with custom thumbnails and wrote 2 blog articles for the website, performing keyword research to boost search visibility.
  • Created LinkedIn posts to promote blog content and drive website traffic.
  • Led and coordinated a cross-functional ebook edit and managed input from 5 marketing managers and a designer.

Feb 2025 - Mar 2025

Marketing Strategy Student Consultant

Solution ideas - Ability Boutique - Melbourne

  • Conducted competitive analysis and a social media audit, identifying key gaps in engagement and accessibility features.
  • Created strategic recommendations including a video-first approach (TikTok, Instagram Reels), a content strategy focused on lived-experience testimonials and impact stories, and data-driven optimisation plans.

Apr 2024 - Jul 2024

Content Marketing Volunteer

STEAM for Vietnam - Remote

  • Created social media posts and edited videos to promote the Train The Trainers AI Summer camp, making a record breaker with more than 8,000 camp registrations.

Dec 2022 - Feb 2024

Fashion Content Creator

Instagram - Remote

  • Developed compelling and visually appealing fashion styling content (200+ short-form videos and 700 photo posts).
  • Gained 180,000 followers within a span of 8 months; achieved 3.9M accounts reached, 7.4M impressions, and 923K content interactions monthly.

Capabilities

Skills
Strategic Marketing SEO / SEM Social Media Strategy Copywriting Video Production Content Creation Event Management Data-Driven Decision Making Competitive Analysis

Toolkit

Tools
Canva CapCut GoHighLevel Adobe Illustrator Procreate Figma PowerPoint Excel Android Studio

Fluency

Languages
English - Fluent (IELTS 8.0) Vietnamese - Native

Academic Background

Education

2024-2026

Master of Management (Marketing)

The University of Melbourne

  • WAM: High Distinction / First Class
  • Dean's Honours List - Top 3% of postgraduate students
  • Business and Economics Graduate Scholarship (2024–2026)

2019-2023

BSc Computer Science

City University of Hong Kong

  • First Class Honours & Dean's List
  • CityU International Student Full-Tuition Scholarship (2019–2023)
  • Diversity Grant (2019–2023)
  • HKSAR Government Scholarship - Reaching Out Award (2022/23)

Beyond the Day Job

Leadership & Activities

Aug 2025 - Nov 2025

Team Leader

Advanced Strategic Marketing Simulation | Marketplace Simulations

  • Led a 6-person team to 1st Place (Top 10% Worldwide) in a 3D-printed bicycle startup simulation across 8 rounds.
  • Executed the full marketing mix: 5-segment analysis, modular product design, data-driven pricing, and SEO/SEM plus traditional campaigns.
  • Managed P&L and Balanced Scorecard to optimize profitability, ROI, and strategic growth against real-time competitor moves.

Sep 2025

Team Leader

Empower to Employ Hackathon | Bupa Australia & University of Melbourne

  • Won the Customer Experience Challenge and was selected as a Top 4 Finalist overall by developing a Bupa Student Ambassador Program proposal, built on deep empathy for international students' needs.
  • Collaborated in a 4-person team to ideate, develop, and pitch an innovative solution within a constrained timeframe, receiving direct mentorship from industry professionals at Bupa.

Apr 2022 - Jul 2023

Team Leader

Hall 2 IT Team - CityHack23 Organizing Team

  • Collaborated with Huawei, HKSTP InnoAcademy, and AWS Educate to organize CityHack2023 - CityU's largest annual hackathon, with 200 participants from 7 universities.
  • Organized 4 IT workshops, each with about 50 participants.

Jan 2022

Team Leader

MIT Entrepreneurship and Maker Skills Integrator Bootcamp

  • Led a diverse team of 5 students to the Winner prize.
  • Developed a machine-learning-powered business plan over the course of two weeks.
  • Pitched a recommender system pipeline to the Hong Kong Airport Authority using airport data, and created a proof-of-technology.

A Little Extra

Fun Facts ｡𖦹°‧
  • 🍜 Can sniff out the best bún chả in a new city within 24 hours of landing.
  • 🎧 Has a playlist specifically for "editing reels at 1am."
  • 📸 Takes 47 photos to get one good candid - zero regrets.

Next

See the work behind the numbers.

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