Projects / Social Media Strategy & Copywriting
Podcast Growth Strategy: Ankita Sareen
Launched and grew a podcast from zero to 14K YouTube subscribers and 4.3K Instagram followers in one month through strategic content and cross-platform distribution.
About the Client
The client is Ankita Sareen, founder of Wealth Wise Generations. She launched What Are the Rich Teaching Their Kids?, a podcast exploring how wealthy families teach money, mindset, and generational wealth to their children. The brand's aesthetic is soft luxury, editorial, and documentary-style, not flashy finance clichés. The target audience is first-generation wealth creators, parents aged 28 to 45, who want their kids to have a financial edge.
The Challenge
The client needed to launch a new podcast with no existing audience or content, and grow it to a meaningful audience, mainly through organic social strategy.
What I Did
- Platform setup and guest outreach
- Weekly content cadence planning
- Wrote 186 captions across 6 platforms
- Crafted YouTube descriptions and timestamps for 5 episodes
- Advised on hooks and episode pacing
- Scheduled all content via GoHighLevel
The Work
Documentation & Written Work
The strategy, copy, and scheduling work behind this launch: calendars, captions, descriptions, and outreach, not media assets I didn't produce.
June Content Calendar
🗓️ Content CalendarThe full 30-day content calendar I scheduled for the podcast launch, pillar-tagged, day by day, topics as written in the original plan. Scroll to see the whole month.
Captions with Reels
✍️ 3 of 186 captions writtenReal captions I wrote for three of the launch videos, one per platform. Click a video to play it.
The next time you walk past a neighborhood lemonade stand with your kids, don't just buy a cup and walk away. Use it as a masterclass in business strategy. 🛑 Most parents see a childhood lemonade stand as just a cute afternoon hobby. But it is actually a real-world sandbox for teaching human psychology, consumer behavior, and market placement. In our next clip, wealth expert PK Gupta shares a brilliant parenting habit: turning everyday moments into critical-thinking exercises. Instead of just giving his son the answers, he challenges him to analyze why a group of fifth graders strategically positioned their stand right on the path back to the school parking lot. By training your kids to look at the world through a lens of problem-solving and market demand, you teach them to think like creators and entrepreneurs, rather than just passive consumers. Even if they don't get the answer right, you are planting the seeds of strategic thinking. 🎙️ The next episode of What Are the Rich Teaching Their Kids? featuring property investor and wealth strategist PK Gupta drops this Thursday, July 2nd on YouTube. 🔗 Head to the link in our bio to subscribe to @theankitasareen so you don't miss the full conversation! #GenerationalWealth #ParentingMindset #CriticalThinking #EntrepreneurshipForKids #BusinessMindset #RaiseThinkers #PKGupta #TheAnkitaSareen
If you have a child under 10, you cannot afford to miss these 3 conversations. 🛑 Rewire how they see their entire future by teaching them where money actually comes from (solving problems), the difference between assets and liabilities, and how investments work for them while they sleep. 🎯 Grab the exact word-for-word script templates for your child's age - link in bio! #Shorts #FinancialLiteracyForKids #GenerationalWealth #MoneyMindset #ParentingHabits #AnkitaSareen
Beyond Asset Accumulation: Why the traditional piggy bank model creates structural financial complacency. When we introduce young minds to finance using the classic piggy bank, we inadvertently train them to celebrate static capital preservation. In an inflationary environment, cash left unallocated is capital systematically shrinking. Exceptional family governance treats capital as an active ecosystem. High-net-worth leadership models do not teach children to look at money as a collection; they teach them to view it through structural allocation. The framework requires four distinct operational pipelines, executed in strict chronological order: 1. Invest First (20%): Immediate wealth-generating distribution. 2. Give Intentionally (20%): Mitigating the entitlement risk often found in privileged environments by focusing on external social impact. 3. Save Strategically (20%): Practicing institutional patience and delayed gratification for localized milestones. 4. Spend Responsibly (40%): Guilt-free capital utilization ensuring the system remains rewarding rather than restrictive. Wealth without systemic character development is mere collection. We are building stewards, not hoarders. 🛠️ Systemizing The Household Legacy: If you are ready to bring operational allocation strategies into your home in 15 minutes a week, implement the 4 Jar Money Script. Access the complete $27 setup framework instantly: wealthwisegenerations.com/4jarmoneyscript #FamilyOffice #IntergenerationalWealth #FinancialLiteracy #HumanCapital #LeadershipDevelopment #LegacyPlanning
YouTube Descriptions & Timestamps
🎬 3 of 5 episodesTitles, descriptions, and timestamps I wrote for 3 of the 5 launch episodes. Thumbnails shown are the as-published video covers, included only to identify the episode, not my design work. Descriptions are long, so scroll within each card, or click a timestamp to jump straight to that moment on YouTube.
Get Rich with David Murdoch
Passing Down Wisdom, Not Just Wealth: A Masterclass in Wealth Activism
Did you know it's widely cited that 90% of families lose their wealth by the third generation? Is it an unavoidable curse, or is it simply a lack of education and open communication? Welcome to the premiere episode of What Are the Rich Teaching Their Kids?, a podcast explicitly designed for parents who are building wealth and want to pass down wisdom alongside their money. In this episode, host Ankita sits down with David Murdoch, founder of Paxton Bridge and Australia's leading wealth activist. With over 15 years running his advisory practice, David works at the unique intersection of money mindset, asset management, and inter-generational wealth transfer. Unpacking everything from childhood conditioning to family dinner dynamics, David shares practical frameworks for shifting from defensive wealth management to intentional "Wealth Activism." In this episode, we cover: • The 90% Rule: Why some families hit the "shirtsleeves to shirtsleeves" trap while others sustain thriving wealth across 4 or 5 generations. • Normalized Communication: Why hiding family assets backfires in the internet age, and how to set healthy privacy boundaries for kids. • Age-Appropriate Frameworks: How to navigate financial concepts with kids from under 10 up to the critical boundary-pushing ages of 16 to 19. • The Danger of Shielding: Why robbing your children of the "hard yards" and part-time jobs creates "learned uselessness." • The Cocktail Lesson: A simple trick to help older kids align real-world effort with casual spending habits. • Redefining Success: Shifting your family's language from restrictive "budgets" to freedom-based "spending plans," and defining what legacy actually means to you. 📌 Connect with David Murdoch Website: paxtonbridge.com LinkedIn: linkedin.com/in/davidsmurdoch 🔔 Subscribe to Wealth Wise Generations for family alignment, financial literacy, and multi-generational success. #FinancialLiteracy #GenerationalWealth #DavidMurdoch #WealthActivism #FamilyGovernance #WealthWiseGenerations #ParentingAdvice
Get Rich with Arjun Paliwal
8-Figure Investor Reveals What He Teaches His Kids
Did you know that most people get stuck on their financial journey simply because they view their current situation as permanent? Is building true generational wealth about extreme frugality, or is it a combination of habits, personal growth, and strategic risk-taking? Welcome to another episode of What Are the Rich Teaching Their Kids?, a podcast explicitly designed for parents who are building wealth and want to pass down wisdom alongside their money. In this episode, host Ankita sits down with Arjun Paliwal, founder and CEO of InvestorKit and an 8-figure entrepreneur. Arjun left a comfortable career in banking to build a data-driven property investment firm that has now overseen more than 3,000 property purchases. He has practiced exactly what he preaches, building his own personal portfolio of 18+ properties. Unpacking everything from dining table conversations to household collaboration, Arjun shares raw, actionable frameworks for shifting your mindset and creating an intentional financial playbook for the next generation. In this episode, we cover: • The Permanent Trap: Why your current financial circumstance is just a moment in time, and why wealth creation is a marathon, not a sprint. • Household Alignment vs. Roles: How couples can get on the same page financially without needing to play the exact same operational roles. • The Power of Curiosity: How an 18-year-old bank teller leveraged radical curiosity to unlock the secrets of wealthy property investors. • The Danger of Scarcity: Why extreme frugality and being "anti-debt" can stop you from investing in the very education and assets needed to grow. • The Abundance Tap: How to balance hard-work values with an abundance mindset so your kids grow up feeling empowered, not restricted. • The Integration Playbook: Practical ways to integrate your kids into your business and real-world experiences as early as possible. • The Illusion of Tactics: Why there is no multi-million dollar portfolio without personal growth and a relentless focus on scaling your income first. 📌 Connect with Arjun Paliwal & InvestorKit Website: investorkit.com.au Instagram: instagram.com/arjpaliwal 🔔 Subscribe to Wealth Wise Generations for family alignment, financial literacy, and multi-generational success. #FinancialLiteracy #GenerationalWealth #ArjunPaliwal #InvestorKit #FamilyGovernance #WealthWiseGenerations #ParentingAdvice #MindsetShift #PropertyInvesting
Get Rich with Steph and James Murphy
The Creation Mentality
Most people want to leave their kids money, but the truly smart ones want to leave them something money can't buy. Is building multi-generational success about forcing strict, restrictive budgets, or is it about mastering the "creation mentality" and aligning your family around a mission bigger than themselves? Welcome to the premiere episode of What Are the Rich Teaching Their Kids?, a podcast explicitly designed for parents who are building wealth and want to pass down wisdom alongside their money. In this episode, host Ankita sits down with James and Stephanie Murphy, founders of the Global Property Wealth Network and the Wealth Flow platform. Together, they turned just £5,000 into a multi-million dollar property empire, spanning over 500 properties across four continents and pulling in $30 million in bookings. They accomplished all of this while operating with deep faith and intentionally raising three highly entrepreneurial kids. Unpacking everything from childhood money conditioning to fighting the "curse" of entitlement in a high-income household, James and Steph share raw, actionable frameworks for raising independent, values-driven next-gen wealth creators. In this episode, we cover: • The Shift Before the Reality: Why wealth architecture requires an internal mental transformation long before the financial results manifest in your circumstances. • The Generation Trap vs. Frugality: Why you cannot simply save your way to long-term wealth, and why teaching your kids a "generation focus" beats a defensive savings plan. • The Pokémon Stock Market: How a 12-year-old turned a homeschooling hobby into an asset worth thousands of dollars by learning to track micro-market trends and strengthening their position. • Defeating Lifestyle Bleed: Why "just because you can doesn't mean you should," and how expanding your cost base alongside your income serves as a hidden wealth destroyer. • The Entitlement Antidote: How to leverage family alignment, purposeful giving, and real-world volunteer frameworks to keep kids humble and grounded in high-net-worth areas. • Stewardship Over Tactics: Why understanding the stone-cold differences between profits, cash flow, liabilities, and true cash-producing assets changes the entire legacy playbook. 📌 Connect with James & Stephanie Murphy YouTube: youtube.com/@jameszmurphy Grab the 4-Jar Money Script: wealthwisegenerations.com/4jarmoneyscript #FinancialLiteracy #GenerationalWealth #JamesAndStephanieMurphy #PropertyEmpire #FamilyGovernance #WealthWiseGenerations #ParentingAdvice #MindsetShift #PropertyInvesting #Entrepreneurship
GoHighLevel: Scheduling & Performance
Every post above was queued and tracked through GoHighLevel. Here's the scheduling view and the performance dashboard I monitored weekly.
Every caption, video, and release date logged and queued in GoHighLevel before it ever went live.
The weekly dashboard I checked in on: reach, engagement, and follower growth tracked across every platform in one view.
Guest Research & Outreach
🧠 15 of 50+ guests researchedI researched and sourced high-net-worth guests across finance, tech, fashion, sports, and property. Each guest was vetted and approached with a tailored outreach strategy.
Guest research was compiled in Excel and used to draft personalised outreach emails for each guest, like this one.
Invitation: A conversation on how wealth is really taught to the next generation